How much do Ronaldo and Messi make by posting on Instagram

Hopper HQ, a UK-based social media solutions company, publishes the Instagram Rich List 2023, which combines public data and internally collected data. The ranking is made annually and statistics who make the most money from Instagram through promotional posts.

In which, Cristiano Ronaldo earns the most when each advertising post on his personal page can earn $ 3.233 million. This number is up sharply from $ 1.604 million in 2021 or $ 2,397 million in 2022.

This is the third year in a row Ronaldo has taken the number one spot, after his earnings surpassed actor Dwanye Johnson's account in 2020.

Cristiano Ronaldo also owns the personal account with the largest number of followers on Instagram. At the statistical period in early August, this page had 596 million followers and now the number has surpassed 600 million. The Portuguese player regularly posts photos of his personal life, on the pitch, along with a number of advertisements for games, cryptocurrencies, and healthcare.

Behind Ronaldo is Lionel Messi. With an account of 480 million followers, Messi surpassed singer Selena Gomez to become the second highest earner on Meta's platform. With each post for brands, players can earn nearly 2.6 million USD. While last year, the Argentine player's account was only third with $ 1,777 million per post.

According to Hopper HQ, Messi's promotion this year was due to his appearance with rival Ronaldo in an advertising campaign for a fashion brand last year. In addition, after Argentina won the 2022 World Cup, a photo posted on Messi's Instagram also caused a fever, opening a "like race" with a photo of an egg that achieved the previous record.

In addition to these two players, the top 5 highest earners on Instagram in 2023 also include Selena Gomez ($2,558 million), Kylie Jenner ($2.386 million) and Dwanye Johnson ($2.326 million).

Instagram is a social network specializing in sharing photos and short videos, owned by Meta. Statistics in April this year, the platform has 1.6 billion users.