'MetaSports Marathon is the bridge that brings Xtep to the runner community'

Xtep is the exclusive apparel sponsor for the MetaSports Marathon Marvelous Nha Trang. This is the first time a sportswear brand from Hong Kong has accompanied the tournament. Ms. Dao Thi Thu Huong - Deputy General Director of Xtep Vietnam market shared the reason and orientation of the unit when accompanying MetaSports Marathon.

- How do you rate the MetaSports Marathon?

- This is the first time we cooperate and sponsor the MetaSports Marathon. This cooperation is beyond the original plan. In fact, Nha Trang is a market that Xtep has invested in for a long time with many sales channels and is a key market because the demand for sports in cities is huge. Like Nha Trang, other coastal cities such as Phu Quoc, Hai Phong, ... are also focused by us. But before that, we still have no plans to accompany any sports tournaments in these tourist markets.

But after learning and directly feeling the atmosphere of the MetaSports Marathon, we consider this to be one of the best organized events today and have a strong impact in the community of runners. . This is also a highly competitive tournament, with many top runners both at home and abroad. I feel that the award is truly a national runner festival.

- What does Xtep expect when accompanying MetaSports Marathon?

- VM Nha Trang is just the beginning. We also want to accompany longer in many tournaments under the system. MetaSports Marathon will be the bridge to bring Xtep's optimally designed costumes closer to national runners. Right at VM Nha Trang, we brought to the booth a lot of products, organized many activities, minigames, incentives and discounts for athletes. In two days, Xtep's products reached many people.

The scale of the MetaSports Marathon is also getting bigger, reaching more than 100,000 runners across the country. The level of professionalism is increasing day by day. The tournament creates a playground with increasing and higher demands of athletes. In the past, runners just ran for fun, but now they are more demanding about everything. Xtep wishes to work with the organizers to create the best, so that runners have good feelings and experiences both before, during and after each race.

- What activities does Xtep have to promote the sports movement?

- Xtep will be a long-term companion to running tournaments in Vietnam and the world. Besides, we also aim to develop a community sports model, similar to the current XRC club. This is the club that we invest in, maintain and develop to promote an active lifestyle in the community. We understand that only sticking with and committing to the running community will help Xtep understand what runners want. From there, we seek to meet the needs of runners through optimizing products and activities.

Developing community sports also helps us create a playground for runners across the country to have a better experience. Through that, the spirit of mass exercise will increase, attracting more people to exercise and take care of their health. Developing the sports community also lies in our improvement of products so that runners and practitioners can access modern items, more optimal technology, and constantly improve their achievements.

- What is Xtep's criteria for building sports clubs?

- XRC is a typical sports club developed by Xtep. Currently, the group has many players participating such as Quoc Luong, Minh Thien, and Minh Chi. We want the club to be a rewarding training environment, gathering many young, energetic runners who can spread a positive spirit to those around. Quoc Luong or two brothers Minh Thien and Minh Chi are the role models of athletes in the club. These are good, experienced athletes who are committed to training and are strict with themselves. They inspire a lot of the rest of the members.

- Assess the domestic sportswear market?

- Sports and sports retail industry is growing. According to our research, this is the fastest growing industry. We think the potential of this market is huge.

- How are Xtep's products now optimally developed for runners?

- To optimize athletes, technology plays a very important role. We have a wide range of specialized products for marathons such as the rich 160X series. This product weighs only 160 grams. The best model is the 160X 3.0 Pro, which we improved on bounce. The soleplate is made entirely from carbon sheet for support when playing. The product also has technology to reduce impact on the foot joints.

The bottom layer designed by us is only worn out after more than 500km of running. In addition, Xtep also adds layers to fix the foot. The top layer is a thin, highly breathable mesh. We consider this to be the company's best shoe model today and is also being used by XRC athletes when competing.