The number of fans of Real on social networks has increased dramatically

Real Madrid added 1.7 million followers on social networks Twitter, Facebook, Instagram and YouTube over the weekend of the 2022 UEFA Champions League final, according to statistics group Blinkfire Analytics. In addition, at the same time, their account on social network TikTok has increased by 1.4 million fans.

The 14th European Championship has brought great changes to Real Madrid. When they won their 13th title in 2018, the Bernabeu team added only about 900,000 people on Twitter, Facebook, Instagram and YouTube. The teams that won the Champions League over the next three years also saw growth and decline: 791,000 for Liverpool in 2019, 693,000 for Bayern in 2020 and 682,000 for Chelsea in 2021.

People's lives are increasingly connected with smart phones and social networks. Some 4.65 billion people use them, or 57.7 percent of the world's population, according to We Are Society. If you include subjects over 13 years old and the age at which they are eligible to use social networks frequently, the figure is as high as 75%.

"Social network has become a direct information speaker for fans of the team. It is very important to take care of the closeness between the two sides. In addition, the social network also represents the image that the team wants Express, ”said Ricardo Bosan, CEO of IAM Sports Solutions, a sports marketing company specializing in football with a network covering more than 75 teams and 50 countries on four continents, affirming.

The degree of interaction on social networks is also an advantage of Real. During the weekend of the 2022 Champions League final, Real's social networking accounts had about 136 million interactions. This figure is much higher than their own 78 million in 2018, 67 million of Liverpool in 2019, 42 million of Bayern in 2020 and 54 million of Chelsea in 2021.