'VM Hanoi Midnight spreads the spirit of healthy living'

As the main companion of the VM Hanoi Midnight 2022, Aqua Vietnam wishes to join the organizers in spreading the message of healthy living through sports activities, especially running. Mr. Fan Guofeng - General Director of Aqua Vietnam shared about the mission of inspiring life that the brand has been carrying out for more than 2 decades of operation in Vietnam.

- From the perspective of the head of Aqua Vietnam, as well as an athlete who has experienced the Hanoi night run, how do you evaluate the scale and significance of the MetaSports Marathon Hanoi Midnight 2022?

- I think this is a big sporting event of Hanoi as well as Vietnam. MetaSports Marathon is a prestigious series of running events, connecting a large community of participants both physically and mentally. In addition, the tournament is very well organized and professional.

This event is especially suitable for the style as well as the product message that Aqua Vietnam always wants to convey is to inspire life and bring a quality life to all customers. Accompanying MetaSports to organize a running race helps us to effectively convey messages about life values ​​to athletes, the running community as well as MetaSports readers.

- Among so many events held in Hanoi at this time, why did Aqua Vietnam choose to accompany VM Hanoi Midnight 2022?

There's a lot of big events going on at this point, but with me, the most special Hanoi night. One of the things that makes me feel attracted is a way of considering the life of the people when they're throwing a big fight with the people. The racing happens in the middle of the night to avoid the maximum impact of the city traffic, the participants can just experience another view when the Citadel gets safely on the way, and also knows that they don't affect the community. The mergence with a powerful message of sports, the health of the running is also the value of the trademark that Aqua Vietnam has always wanted to deliver.

- What is the impact of accompanying with VM Hanoi Midnight on Aqua Vietnam's brand image?

- In my opinion, accompanying sports tournaments is a very good form of marketing for corporate image. Through sports, we try to convey the message of health, full of energy, from there, connecting to the common spirit of the brand is to inspire life. Aqua Vietnam hopes everyone is always happy and has a quality life.

In addition, this is also a way for us to appreciate the support of society and customers. Aqua Vietnam does not emphasize business efficiency when accompanying sports events. Above all, economic value, we really want to convey the message about brand value, about the importance of health, and about investing in quality of life.

- Within the framework of the event, which products would Aqua Vietnam like to introduce to best express the spirit of healthy living, inspiring life?

- At this event, we promote many products that apply artificial intelligence technologies such as AI washing machines with large drums, intelligent self-cleaning technology on the outside of the drums, refrigerators with multi-function soft freezer compartments. , five-way cold flow, energy-saving air conditioning, antibacterial, QLED technology TV with integrated sound system.

- So what is Aqua Vietnam's next plan in CSR activities?

- We will continue to contribute more to society, not only through sports activities but also other charitable activities to help people in difficult circumstances. This year, Aqua Vietnam has accompanied a number of charity fundraising events to support children with cleft palate and cleft lip all over Vietnam.

In addition, during the Covid-19 period, the brand also supported many products to field hospitals and residential areas. We will continue to make more efforts to fulfill our community obligations and help those in need. We have accompanied the Vietnamese people for the past 26 years with the best products and received positive feedback from consumers. Aqua Vietnam will continue to make more efforts to respond and appreciate this support in the future.

- What do you expect about the impact that Aqua Vietnam will have after the event in terms of changing customers' mindsets and perceptions?

- I hope, when the attendees think of Aqua Vietnam, they will associate with the values ​​of health and happy living. In the post-Covid-19 era, health is becoming more and more important for every family. For the above reason, Aqua Vietnam hopes that the companionship with VM Hanoi Midnight will help call for Vietnamese people to exercise to improve their physical health as well as maintain a positive attitude to life, thereby creating more value for self, family and society. Besides, we will also focus on designing and developing antibacterial products to better protect consumers' health in the future.